An 18-Year Partnership Powering Microsoft Advertising's Evolution

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Overview

For over 18 years, Teleion has been a trusted partner to Microsoft Advertising, guiding their journey through every phase of digital transformation — from on-premises infrastructure to cloud innovation, and now into the frontier of AI-powered systems. 

Approach

This engagement brings together many of Teleion’s core capabilities including:

Operations and Digital Marketing
Business Intelligence & Data Management 
Security, Risk, and Compliance Operations  

Leveraging a global onshore–offshore model, Teleion enables seamless, 24/7 collaboration and cost-effective operations — perfectly attuned to Microsoft’s worldwide scale. This enduring partnership showcases Teleion’s adaptability, deep technical expertise, and unwavering dedication to driving meaningful impact across evolving technologies and shifting organizational priorities. 

Teleion has supported Microsoft Advertising through every major technology shift:  

  • Early Years: Infrastructure hosted on physical servers and lab environments  
  • Cloud Migration: Transition to scalable, data-driven cloud systems  
  • AI Enablement: Advancing next-generation, intelligent solutions  
  • Marketing Technology Evolution: Partnering through multiple platforms  

Teleion’s technology-agnostic approach ensures Microsoft Advertising always benefits from the most effective tools and innovations available.  

“We’ve been able to evolve with Microsoft Advertising through every major change in their business and technology stack. That adaptability and consistency have defined our partnership.”

Derek Wang
Managing Partner, Teleion

Today, Teleion plays a key role in Microsoft Advertising’s AI modernization efforts, helping integrate intelligent, automated systems that drive smarter, faster, and more efficient business outcomes.  

 Teleion’s enduring partnership with Microsoft Advertising is a testament to what’s possible when forward-thinking meets reliability. From foundational infrastructure to the rise of AI-driven platforms, Teleion continues to help Microsoft Advertising evolve, excel, and lead in a dynamic digital landscape. 

Results at a Glance

  • 18 years of continuous partnership 
  • 5 major technology platforms supported 
  • 4 core practice areas engaged 
  • Global delivery model for efficiency and scale 
  • Ongoing AI enablement driving future growth